Singtel - Fan Test
ROLE: ECD
To launch the new Premier League season for Singtel, we launched a video filled with deliberate mistakes that only true fans of the sport would know. This created a furore on Facebook, only for us to later reveal that the first fan to point out a mistake had won a trip to go watch a game live in the UK.
It led to a 13.8x increase in subscribers and online searches for Singtel Premier League increase fourfold.
