Heineken - Refresh your music
ROLE: CCO
For many years Heineken established its role in the world of music with activations like the iconic Green Room. When we were briefed the task was to refresh the global music platform for the brand entirely. And so Refresh Your Music was born. We wrote the strategy, concepted the branding and rolled it out in the first market with a music festival headlining the Chainsmokers and local artists. The idea: unusual music collabs between famous and local artists, a mash of genres and styles ultimately leading to a more open and refreshing world.
