Samsung Galaxy - Dr. Strange x Sphere
ROLE: CCO, concept
When Samsung launched Galaxy AI in 2024, one of the biggest features was "Circle to Search". An entirely new way to search by simple drawing a circle around anything you want to find out more about.
To tease the feature, we went to the world's most iconic circle: The Sphere in Las Vegas. And summoned the world's most iconic "circler": Dr. Strange.
We invited him to our universe, where he quickly found out that drawing circles doesn't open portals, it's a new way to search.
