Montblanc
The pen is mightier than the email

In today’s digital age, no one writes letters anymore. Not a delight for a brand that celebrates the art of writing.

To demonstrate how a handwritten letter can make a difference, we turned typical spam emails into beautifully handwritten letters and sent them to high profile contacts: radio show hosts, journalists, bloggers, etc.
The message: There is nothing more genuine than a handwritten letter.


using allyou.net