Montblanc - The pen is mightier than the email
ROLE: Writer
In today’s digital age, no one writes letters anymore. Not a delight for a brand that celebrates the art of writing.
To demonstrate how a handwritten letter can make a difference, we turned typical spam emails into beautifully handwritten letters and sent them to high profile contacts: radio show hosts, journalists, bloggers, etc.
The message: There is nothing more genuine than a handwritten letter.