Babyshop - It's your style
ROLE: CD
Babyshop is a kids fashion brand in the Middle East. With numerous retail outlets it was doing ok but sales stagnated and it needed to start thinking about building a brand.
We tapped into the insight rich territory of modern parenting and gave the brand a clear role as a supporter. We knew that with tons of books and "friendly" advise first time parents were overwhelmed and intimidated. Not knowing whether they were raising their kids the right way.
We supported them by saying that there isn't a right way and no matter how you did it:
It's your style.
This became a brand platform that resonated incredibly well with its audience. During the launch campaign alone the PR value exceeded 17 million AED (4.6 million USD)
We went on further defining the brand through look books and endless fashion shoots.
Spring 2017
Summer 2017
Autumn 2017