2019 brewed for 2022
ROLE: CCO
After two blurry years marked by lockdowns, 2022 brought with it some renewed optimism. Everyone was ready to taste that much-needed freedom, that pre-pandemic feeling was bottled and brewed for 2022 with Civilisation Beer. The illustration style embodied the feeling of having a good time in huge crowds, with each label bringing to life something that people are looking forward to doing in 2022 – from beach holidays with sketchy Wi-Fi to real-life concerts surrounded by real-life people.
