Tiger Beer - Summer Puffer
ROLE: CCO
In 2023 Puffer jackets were all the rage. Great when you live in the hottest part of the world: South East Asia. More like South East and Far Away from Being Able to Wear This Fashion Trend.
So when we were asked to launch Tiger Beer's most refreshing variant yet, Tiger Crystal, we knew what we had to do: launch a puffer jacket. A puffer jacket for the tropics. Living proof that Tiger Beer refreshes even the latest fashion trend. Yet alone your throat, because this puffer jacket isn't just cooled by beer, it even carries it around. So you're always ready to crack open a fresh cool one and look f-ing awesome doing so.
We worked with amazing fashion designer @IzzyDu, who's a legend making crazy puffer jackets. Thank you Izzy!
