Coca-Cola Life - Full of Life
ROLE: CD
Coca-Cola Life uses stevia leaf extract as a natural sweetener and it's positioned as the natural version of Coca-Cola. To launch Coca-Cola Life in our market we wanted to show our customers what the brand stands for. We created a series of illustrations using different animals in their environments to show the product's natural attributes. We incorporates stevia leaves as subtle visual cues to reinforce the brand's essence while using Coca-Cola's most distinctive brand asset, its iconic bottle shape.
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