Samsung - Circle to Search Launch
ROLE: CCO, concept, writer
When Samsung launched Galaxy AI in 2024, Circle to Search proofed to be a key feature. So as part of the global launch campaign for which I was the creative lead, we were also tasked to create a Circle to Search campaign. We concepted the work in a social forward way with 6 mini stories around 6 search use cases. A longer hero film was also produced with the amazing collaborator Mackenzie Sheppard.