Income Insurance - Fallin’ Apart (Feat. The Calling)
ROLE: CCO
Most Singaporeans in their 40s are underinsured. To remind them to upgrade their coverage, we chose an unconventional way to talk about a very difficult subject. We reunited ‘The Calling’, the band behind Billboard Magazine’s #1 Song of the 2000s, to create a new single about what it feels like when life falls apart.
We launched it like a real single. With a Spotify release, album art and posters, covers by local bands. And just before an EPL match, we dropped this on national TV….
