Change For Good Campaign

This campaign is a story of change - a campaign for an automotive parts company that not only boosted the unpositioned brand, but also the people who work for it. And in doing so, achieved the client’s most successful year in history. This campaign is about ACDelco and a small word that made a big difference: Yes.

The campaign won a Grand Prix and Gold for its effectiveness at the EFFIE awards and many awards for creativity (including best integrated campaign).

Case Film:

TV commercials:

The Book of Yes.
A small book about a small word that can make a big difference.
An inspirational mission statement for all employees of ACDelco to excite them when we launched the new brand campaign and with it the new positive company philosophy.

Newspaper Ads:


Interactive Truck Branding:

Point Of Sale Kits:

Employee Handbooks: