IKEA - FRAKTA Collection
Role: CD, Writer
One product. Endless possibilities.
How a best-seller turned into a useful advertising medium to proof: at IKEA every product brings endless possibilities.
"At IKEA we always try to make more from less. It’s part of our heritage. It means we make the most of our resources so that you can make the most of your home. That’s why we did a small change to our FRAKTA bags that will make a big difference. Now, instead of ending up in that ‘special’ cupboard or basket you have for left-over bags, FRAKTA turns into one of many useful items."