Codashop - Bounty Hunters Game
ROLE: CCO
Codashop is an online payment platform that allows younger gamers to purchase in-game currency without a credit card. It is relatively new and needed a bold idea to get the gaming community take notice of them.
In the word of gaming, skins are digital fashion statements players can purchase with real money. Some gamers - particularly gaming influencers - can afford ultra-premium skins that are out of the price range of normal gamers.
So we decided to level the playing field and put a bounty on influencers which got the community hunt them for their skins. This is the Bounty Hunters Guild.
Scan or click here to see case website.
50 influencers across South East Asia were targeted
Gamers hunted them down in the world's most played games
Turning any game into a wild chase
Leading to endless hours of content