Mobilizing the 12th Man
For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. With the year's most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans.
So we reconnected them both by allowing supporters to cheer for their team without being in the stadium. With a downloadable mobile app that connected them to 40 giant speakers placed inside the stadium during the game.